Adam Ortlieb Thought Leadership
Adam Ortlieb is widely published as a thought leader in B2B product marketing.
Guest Blogger: B2BMarketing.net
B2B Marketing is a trusted advisor and go-to resource for B2B marketers across the globe. I am providing thought leadership on marketing strategy and tactics including go-to-market planning, buyer personas, content marketing, and more. Examples include:
A primer on B2B go-to-market (GTM) strategy
A practical guide to building B2B buyer personas
Blog: Healthcare SaaS and BPO Services
This content has been instrumental in driving SEO traffic, creating awareness, and advancing the buyer’s journey. Click below to view examples:
How to Calibrate Hospital Lab Financial Performance
XIFIN Acquisition Opens Opportunities for Diagnostics Providers, Targets Patient-Centric Care
Blog: Fleet Management AI SaaS
Thought leadership content focused on awareness creation. This is for a public company transitioning from a hardware vendor to a SaaS solution provider.
A sampling of other leading vertical business, technology, and channel publications where my writing has been featured:
